Even one flower can make a big difference, says owner Rebecca Fitzgerald. “We have a lot of great clients that come in once a week just to buy a few stems of flowers. It’s really nice to get them when you’re not expecting them.” Of course, everyone wants something different. The shop sold tie-dye roses on Valentine’s Day — “People went crazy over them” — but Fitzgerald orders all manner of unique products throughout the year, including herbs and vegetables. “We don’t have pre-made arrangements in the cooler, because we make everything custom,” she says. “It’s not an afterthought — it’s a gift with a personal touch.” The company donates all of its week-old flowers to the Northampton Survival Center.